With the publication of “The Glow” in 2015, a German-language do-it-yourself cosmetics recipe book modeled on the simplicity of chef Jamie Oliver’s approach to food, beauty maven Anita Bechloch launched an omnichannel brand that reinvented natural cosmetics by making it accessible. The Glow Essentials is a very minimalist series that offers everything the skin needs. If you mix products with each other, you get new ones like a uniform you rearrange time and again.
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