Founded in Amsterdam by New Zealander Frances Shoemack, Abel started with one simple goal, to create the world’s best natural perfume. Together with master perfumer Isaac Sinclair, Frances continues to push boundaries in modern fragrance, proving that natural and innovative can go hand in hand.

Today, Abel enters a new chapter with redesigned circular bottles, improved formulas, and longer-lasting scents, all while staying true to its values of transparency and sustainability.

Each fragrance is crafted from natural oils, absolutes, and nature-derived aroma molecules that evolve beautifully on the skin, creating a scent that’s vibrant, personal, and alive.

Abel doesn’t mask who you are. It moves with you, softening, deepening, and fading gently, like a memory.