Soft Focus Blurring Blush

Ilia

Soft Focus Blurring Blush

Ilia

Color — Closer Sensation Closer Pulse Wonder Flutter Magnetic Breathless Glimpse

Ilia’s Soft Focus Blurring Blush is a modern powder blush with skin-enhancing benefits and serious staying power. The featherlight, talc-free formula blends seamlessly into the skin for a soft-focus, blurred flush that wears up to 12 hours, without fading, patchiness, or touch-ups.

What makes it different: the finely milled texture, the skincare-infused formula, and the way it visibly smooths the look of pores and texture. Ilia’s Soft Focus Complex creates a diffused, light-reflecting finish, while Edelweiss, Winged Kelp, and Squalane hydrate, firm, and soften with every wear.

Satin, never shiny. Sculpted, never harsh. Just that quiet, elevated flush that looks like skin, only better.

Available in 8 colors:

SENSATION - Berry Rose
CLOSER - Baby Pink
PULSE - Bright Coral
WONDER - Deep Terracotta
FLUTTER - Warm Peach
MAGNETIC - Rich Berry
BREATHLESS - Neutral Pink
GLIMPSE - Mauve Rose

4.5g

All skin types
Those looking for a refined, natural flush that lasts
Anyone who wants their blush to work harder than just colour

Blurs pores and smooths texture instantly
Buildable pigment with a soft-focus finish
Long-wearing formula (up to 12 hours)
Skincare-powered with Edelweiss, Kelp, and Squalane
Talc-free and gentle on sensitive skin

Dip a fluffy powder brush into the blush and tap off any excess.
Sweep onto cheeks in soft, circular motions for a diffused, natural finish.
Build up in light layers until you reach your desired flush.
For added dimension, layer with Ilia’s Multi-Stick underneath or on top, just tap in with fingers for a subtle, dewy glow.

We love a product that stays exactly where you put it, and looks even better as the day goes on. This blush delivers all-day radiance, zero effort required.

Mica, Tapioca Starch, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Squalane, Ethylhexyl Palmitate, Glycerin, Ethylhexylglycerin, Lauroyl Lysine, 1,2-Hexanediol, Glyceryl Caprylate, Dehydroacetic Acid, Boron Nitride, Xanthan Gum, Tin Oxide, Leontopodium Alpinum Callus Culture Extract, Alaria Esculenta Extract, Tocopherol. May Contain/Peut Contenir (+/-): Ci 77163 (Bismuth Oxychloride), Ci 77891 (Titanium Dioxide), Ci 77491, Cl 77492, Ci 77499 (Iron Oxides), Ci 15850 (Red 7 Lake), Ci 17200 (Red 33 Lake), Ci 19140 (Yellow 5 Lake), Ci 77007 (Ultramarines), Ci 15985 (Yellow 6 Lake), Ci 16035 (Red 40 Lake), Ci 45410 (Red 28 Lake).