Focus On Ine

Kim Maes

I’m blessed with 2 sisters. You already met Eefje in a previous post here and now it’s Ine’s turn.

Ine is a dedicated yogi and running her own yoga studio in Antwerp. She's my younger sister and I used to bully her when we were younger but I really admire her. Not only because she’s so much more bendy than me but I really like the way she goes through life.

She never loses her enthusiasm for what will be the next best thing in her life. She takes risks and even relishes in the chaos of being a mother of 3. Everything she does is with passion, yet in her own rhythm. She never compares herself with others but wants to be the best version of herself.

I think that’s pretty inspiring!



Ine Maes




Yoga / meditation teacher. Founder of Mind in Motion, Yoga Studio in Antwerp.




My tribe, dancing, yoga, meditation, the ocean, the woods, the sun and the moon, books, travelling, people, clean beauty & food, music & my family.

Listens to:

Don’t even know where to begin...

Never without:

The self


Travels to:

Oceans, mountains, city’s and family

Favorite Blos products:

Josh Rosebrook, Face mist – it’s my coffee!!

Josh Rosebrook, Active Infusion Serum – love love love it.

Susanne Kaufmann – Regeneration Cream Line T

Susanne Kaufmann - Enzyme Peel

Verso Anti-Pollution Spray– Not a unnecessary luxury living in Antwerp City.

Ilia: Cosmic dancer and I Put A Spell On You

Gua Sha Rose Quartz

Susanne Kaufmann – Sun Cream Cell Protection

love love love it…


Yoga & meditation

Hug my kids and husband (a lot).

Read a little

Listening to music

Eat healthy

Floss my teeth

Cleanse and hydrate my skin


I don’t have weekly routines


Travel the world, open a retreat center, live by the ocean with the mountains behind me and write a book.

More Ine?

Take a look at her website here or check her Instagram for some yoga inspiration

Clean water for everyone, everywhere.

Kim Maes

I love a good story. And I certainly love a great brand and amazing products. It's rare for the 3 come together. But when they do, you end up with something exceptional. Like Marie-Stella-Maris.

Marie-Stella-Maris is an Amsterdam-based lifestyle brand offering natural care products, luxurious home fragrances and natural mineral water.

They care for water!

Marie-Stella-Maris strongly believes that people have the right to live in dignity, which includes the right to clean, safe and accessible (drinking) water. Having access to clean water will empower people to take control of their lives and build their own future. For each product you purchase, they donate a fixed amount towards clean drinking water projects worldwide.  So by buying a Marie-Stella-Maris product you make the world a little bit better.

It started with Patrick Munsters,  after a successful career in fashion he wanted make a change and inspire people to consume more (social) consciously. When in 2010 the United Nations declared access to clean drinking water and sanitation to be a human right, Munsters got inspired.
A year later, in 2011, he and his business partner Carel Neuberg founded Marie-Stella-Maris, a social enterprise, to contribute to improving access to clean drinking water in the world.

Water, sanitation and hygiene are the basis elements behind Marie-Stella-Maris. To realize access to clean drinking water, it is of great importance to also focus on sanitary services and hygiene. The direct link between clean drinking water and hygiene has inspired Marie-Stella-Maris to introduce natural care products  in addition to their assortment in mineral waters.


How it works

1. You buy & contribute

For each Marie-Stella-Maris product you purchase, a fixed amount goes to clean drinking water projects. For natural mineral water they calculate a contribution of 5 ct/L and for the care products they calculate €1 per product.

2. They calculate & donate

Each month the total contribution of all the sold products is carefully calculated. This amount will be directly transferred to the Marie-Stella-Maris Foundation.

3. Together we can make a difference

Thanks to your contribution we can make a difference. With all supported clean drinking water projects Marie-Stella-Maris already provides over 26.000 people with access to clean drinking water.


James, 16 years_Linelle Deunk_Marie-Stella-Maris Foundation-714x1000-w-768x1076.jpeg


Marie-Stella-Maris Foundation

"Access to clean and safe drinking water for everyone, everywhere."


Focus on Sophie

Kim Maes

One of the prettiest ladies I know

Fellow make-up artist

Sister (in law)

Good friend

Mother of my god child

I can go on and on about Sophie but let's say she's a very important person in my life. Radiant, kind, and creative, she has a refreshingly authentic approach to life. 

Living in L.A. with a passion for all things natural, a match made in heaven. Last time I was visiting Sophie, she introduced me to our latest addition, Josh Rosebrook. She's a huge fan of his products and if I can trust one opinion about clean beauty, it's hers. Spending her days mixing the best facial oils ever, she's the best adviser.





Sophie Engelen




Make-up artist




Spending time in nature, books, salt water, self made beauty products, travelling, baby toes, my girls, green beauty, pure food, pure people, meditation, plant medicine, dancing

Listens to:

Sounds of the waves, Ila’s mumbling, Suvi’s singing, rain against the window, every kind of music.

Never without:

My dad’s ring

Travels to:

This list would be too long. All places where the food is good, I can hear the sea or spend time under a tree.

Favorite Blos products:

Josh Rosebrook, Face Mist – I use it everyday!

Josh Rosebrook - Nutrient Day Cream SPF30 - Living in L.A. this protecting day cream is essential.

Josh Rosebrook, Advanced Hydration Masque - This is an instant pick me up for dehydrated skin.

Josh Rosebrook, Lift Hair Texture & Volume - The only natural product that works for my hair. It gives immediate lift to my hair.

Actually everything Josh Rosebrook, this brand is so pure. I just love everything he makes!

Ilia, Cosmic Dancer -  This highlighter takes off 5 years in one swipe, 

Kure Bazaar, Lipstick - This is the perfect red on my nails for any occasion.

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Waking up at 6 before the rest of my family. 
Meditate for 20 minutes.
Giving my baby girl a massage.
ALWAYS taking of makeup before going to bed. 
Watching the waves. 
Calling or texting with my family in Belgium. 


Going to the farmers market.                                                                                                                         Taking a bath together with my 2 girls. 
Creating my own beauty products. 


Creating my own brand.
The perfect balance for myself and my family preferably in a house in nature or by the sea with a biodynamic garden. 



Follow Sophie's journey here

Focus on Carolina

Kim Maes

We go way back, her and me. When she was a teenager and I was a wannabe adult we used to see each other in my favorite restaurant Da Pasqualé which was (and still is) owned by Carolina's parents. Although she was a true rebel at that time, I always loved her energy, her bright smile, her beautiful face and her unique sense of style which she inherited from her fantastic mother. 

Now years and years later, she became the woman I expected her to become, la superba!

Meet Carolina:




carolina pizzutilo




art director / producer


italian (says enough), i love food, i love people, i love beautiful things, i am loud, i am proud, i am a loving soul


the smell of a new magazine, the first spray of your favourite perfume, unboxing new beauty products, making dinner for the people I love, bringing people together, say how much I love someone, appreciate little things

Never without:

a good book or appartamento magazine, music, laptop, coconut water, lip balm, ILIA cucumber water stick, mascara, mints, phone charger, tea

Travels to:

places that capture my heart, that inspire me, that give me energy, that move me

Listens to:

white denim - take it easy, angus & julia stone - cellar door, ryan adams- come and pick me up, childish gambino - pop thieves,..

Favorite Blos product:

too much to mention :)  but if I'd have to choose: everything Suzanne Kaufmann


I’m very sensitive for scents, and these products just have the most pure and lovely smell. I use her cleansing gel (together with a konjac sponge), her toner and the face fluid is the perfect day cream to hydrate my skin. I feel revitalised and ready for the day after my SK beauty routine.

After a hectic day (which is 90% of my week) I need to relax and breath. So I have the exact same ritual during the evening, I cleanse, I tone, I use her night cream and finish with the Jade roller.  


watching the sun rise, walking my lovely dog Hugo, having a typical italian morning with my ‘caffettiera’, enjoying my beauty routine even when in I’m in a hurry, listen to music, starting my work day before anyone else is awake, the sound of birds, think of her


having dinner with my close ones, spending time with my dad and sis, taking a long bath, put on a hydrating skin mask, run, buy flowers, go into the woods, making dinner only for myself, read a beauty blog, high tea/coffee with friends, go to museum, plan travels


to realise my new brand, anna maria blanco, for her. for me. 

do good to people, find inner piece, work hard, to love extensively, to be happy.

Focus on Anne Poelmans

Kim Maes

The best part about my job as a make-up artist is definitely meeting interesting people. Sometimes you work with them once, other times your path crosses often. I used to work with Anne when she was a stylist at ELLE Belgium, I liked her right away. During the years we kept contact and once in a while we see each other on events, where she keeps on surprising me with the same positive vibe as the first time we worked together. 

Meet Anne:


  anne poelmans




  vogue belgium contributor + fashion consultant


 always add a touch of class


soft towels, my friends, jersey bed sheets, the brand céline, rosalie & augustin -> my kids, ibiza, my husbands festival paradise city, bohemian chique style and making ceramics

Never without:

 my personal iphone notebook

Travels to:

  ibiza, ibiza, ibiza and the whole wide world

Favorite Blos product:

  the handmade marble soap


  beautiful and they smell too good


 being creative, make things, think about new projects, etc, being busy with my hands


  once a week i have to go to antwerp or ghent to recharge my batteries, to get inspired, to see people, to go out, to enjoy life


  selling my ibiza book in the whole wide world



More Anne:


The book 

The festival

An ode to oil

Kim Maes

When someone mentions oil in a beauty context,
you probably think of a shiny, sticky mess.
Well don’t! 
Because oil is extremely good for your skin & hair and can do a lot
to create a healthy look. 

No, it’s not the same oil that makes your t-zone shiny. That greasy stuff is sebum. Face oils are moisturizers that (surprise!) come in oil form in a pipet bottle. Generally, they provide a bigger boost of hydration than your regular moisturizer. Making them good for high demanding skin.

A dry oil works perfectly as a base for make-up and is absorbed easily and feeds the skin. Foundations and powders go on more evenly and smoothly, giving the ultimate result. You’ll get a lovely glow. We suggest Verso Super Facial Oil  Apply a few drops over your moisturizer.

Problems with dull hair? Just dyed it and now it feels stiff? The right oil can feed hair intensely. Leave it to soak for fifteen minutes (or over night) and then rinse it out well. Your hair will shine, will be nourished and highlights will look even brighter.
F. Miller Hair Oil

Healthy nails start at the cuticle. You don't want dry lines on your nails. If you apply a tiny bit of cuticle oil to your cuticles every morning and evening, you’ll quickly banish them. Most cuticle oils contain Vitamin E, which feeds the nails so they can grow nicely.
Susanne Kaufmann - Nail Oil Nourishing

Pictures: Sofie Coreynen

Models: Milena & Sophie by Be Model Management

Hair & Make-up: Kim Maes

Focus on Susanne Kaufmann

Kim Maes

I think it's really nice to know the people behind the brands I'm selling. I met Susanne Kaufmann during my education in Bezau where she runs Hotel Post with the best spa on the planet. The spa is where Susanne develops organic skincare inspired by the healing powers of Alpine nature. Together with a team of pharmacists and dermatologists, she developed powerful results-oriented products for the applications in this spa from precious natural ingredients.

Beauty Habits with Eefje

Kim Maes

I'm the curious type. I want to know a lot, especially when it comes to beauty. What do you use, why do you use it and are you happy with it are a few questions that I ask whenever I get the chance. I might as well ask all the women I like to hear the answers from to write down their beauty routine. So we might end up learning something.