Let's talk ingredients: Hyaluronic acid

Why Hyaluronic acid deserves a spot in your routine?

Hyaluronic acid, the ingredient you see everywhere nowadays. Best known for its plumping effect. It's used in serums, moisturizers, injectable fillers, etc.
But is it worth the buzz?

What is it?

Hyaluronic acid is a substance produced naturally by our bodies. It helps to maintain the moisture and keeps our skin hydrated, plumped and healthier. Hyaluronic acid can attract and retain up to 1000 times its molecular weight in water to provide long-lasting hydration while increasing cell 'volume' to facilitate a firming and lifting effect. It will fill in fine lines from within to give an instantly refreshing effect. Unfortunately the amount of hyaluronic acid our body produce will decrease as we age. It can lead to dehydrated skin that's more prone to wrinkles.

Hyaluronic acid in skincare

There are low and high molecular weights to ensure optimal hydration. Hyaluronic acid has a high molecular weight, and will therefore not penetrate the skin. It will work on the surface levels to smooth and hydrate. Then we also have low molecular weight or so called 'sodium hyaluronate' which is a salt that's derived from hyaluronic acid. It will penetrate into deeper layers of the skin and helps to reduce the signs of aging.

Suitable for

Hyaluronic acid is incredibly gentle and therefore helpful for all skin types. The natural calming benefits will make it also suitable for the most sensitive, redness-prone skin.

When to apply

Apply after cleansing, while your skin is still damp, so it can penetrate deeper. Follow with a moisturizer to lock in the moisture.

Shop the products


Hydrating Floral Essence gives you a surge of lightweight but intense hydration with dual weight hyaluronic acid. A combination of rose, lavender, and neroli hydrosols provide skin smoothing moisture, while antioxidant-rich floral blend helps fight free radicals and minimize the look of wrinkles. This essence enhances the performance of serums that follow.


The rose water mist contains precious rose water from pink Damask rose petals in their purest form. Rich in antioxidants and essential vitamins, the spray increases the natural moisture content of the skin with herbal hyaluronic acid. The mist is formulated with natural skin-conditioning agents and pH-neutralising properties that help to calm and balance the skin. The antibacterial and anti-inflammatory benefits of rose water help soothe and treat impurities and irritated skin.


A supercharged, skin-plumping serum, Susanne Kaufmann's Hyaluron Serum is brimming with plant-derived hyaluronic acid to provide long-lasting hydration. The lifting effect visibly reduces fine lines and wrinkles, so skin feels smooth, soft and dewy without being smothered or suffocated (making this perfect for those who's susceptible to congestion).


Brightening Hyaluronic Serum unifies skin tone and restores radiance to dull skin. Hyperpigmentation is rebalanced and skin looks more even and luminous. AHA Glycolic Acid accelerated skin's natural renewal process and provides an even exfoliation, lifting dead skin cells to reveal a fresh and dewy complexion. Hyaluronic acid delivers intense hydration, plumping and smoothing away fine lines.


A lightweight, silicone-free hydrator that primes and soothes with orange peptides, pomegranate spheres, and micro hyaluronic acid. This lightweight moisturizer is engineered with water-locking technology to deliver a sustained dose of hydration. Because its hydrating power is focused on the surface of the skin, it helps keep you look fresh all day.


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