Focus on Anne Poelmans

Kim Maes

The best part about my job as a make-up artist is definitely meeting interesting people. Sometimes you work with them once, other times your path crosses often. I used to work with Anne when she was a stylist at ELLE Belgium, I liked her right away. During the years we kept contact and once in a while we see each other on events, where she keeps on surprising me with the same positive vibe as the first time we worked together. 

Meet Anne:


  anne poelmans




  vogue belgium contributor + fashion consultant


 always add a touch of class


soft towels, my friends, jersey bed sheets, the brand céline, rosalie & augustin -> my kids, ibiza, my husbands festival paradise city, bohemian chique style and making ceramics

Never without:

 my personal iphone notebook

Travels to:

  ibiza, ibiza, ibiza and the whole wide world

Favorite Blos product:

  the handmade marble soap


  beautiful and they smell too good


 being creative, make things, think about new projects, etc, being busy with my hands


  once a week i have to go to antwerp or ghent to recharge my batteries, to get inspired, to see people, to go out, to enjoy life


  selling my ibiza book in the whole wide world



More Anne:


The book 

The festival

An ode to oil

Kim Maes

When someone mentions oil in a beauty context,
you probably think of a shiny, sticky mess.
Well don’t! 
Because oil is extremely good for your skin & hair and can do a lot
to create a healthy look. 

No, it’s not the same oil that makes your t-zone shiny. That greasy stuff is sebum. Face oils are moisturizers that (surprise!) come in oil form in a pipet bottle. Generally, they provide a bigger boost of hydration than your regular moisturizer. Making them good for high demanding skin.

A dry oil works perfectly as a base for make-up and is absorbed easily and feeds the skin. Foundations and powders go on more evenly and smoothly, giving the ultimate result. You’ll get a lovely glow. We suggest Verso Super Facial Oil  Apply a few drops over your moisturizer.

Problems with dull hair? Just dyed it and now it feels stiff? The right oil can feed hair intensely. Leave it to soak for fifteen minutes (or over night) and then rinse it out well. Your hair will shine, will be nourished and highlights will look even brighter.
F. Miller Hair Oil

Healthy nails start at the cuticle. You don't want dry lines on your nails. If you apply a tiny bit of cuticle oil to your cuticles every morning and evening, you’ll quickly banish them. Most cuticle oils contain Vitamin E, which feeds the nails so they can grow nicely.
Susanne Kaufmann - Nail Oil Nourishing

Pictures: Sofie Coreynen

Models: Milena & Sophie by Be Model Management

Hair & Make-up: Kim Maes

Focus on Susanne Kaufmann

Kim Maes

I think it's really nice to know the people behind the brands I'm selling. I met Susanne Kaufmann during my education in Bezau where she runs Hotel Post with the best spa on the planet. The spa is where Susanne develops organic skincare inspired by the healing powers of Alpine nature. Together with a team of pharmacists and dermatologists, she developed powerful results-oriented products for the applications in this spa from precious natural ingredients.

Beauty Habits with Eefje

Kim Maes

I'm the curious type. I want to know a lot, especially when it comes to beauty. What do you use, why do you use it and are you happy with it are a few questions that I ask whenever I get the chance. I might as well ask all the women I like to hear the answers from to write down their beauty routine. So we might end up learning something.

1, 2, 3 GLOW!

Kim Maes

Just a few days I ago I saw the most beautiful woman ever. She was 76, very confident and glowing. She smiled so I took my chance and asked her about her beauty secret. Her answer was: Brains!

So nice to meet you!

Kim Maes

I really like clean beauty. Brands who are holding themselves to very high standards. Choosing ingredients and formulations that are not harmful to our health. Brands who are not afraid to be completely transparent about their formulations.